Terms of Service

1. Services Provided

Dyeware provides technology, website, hosting, marketing, and related professional services, including:

• Web Hosting and Managed Hosting
• Website Development and Custom Website Design
• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Managed Digital Advertising
• Related website maintenance and technical support

Each service may have its own pricing, subscription terms, service descriptions, usage limits, and additional requirements.

The specific services purchased by the Customer will be determined by the applicable order, subscription, proposal, or written agreement.

2. Account Registration and Customer Responsibilities

Customers agree to:

• Provide accurate and current account information.
• Maintain the confidentiality of account credentials.
• Use Dyeware services for lawful purposes.
• Provide accurate content, images, and materials.
• Maintain appropriate rights and permissions for supplied materials.
• Notify Dyeware of unauthorized account access or suspected security incidents.

Customers are responsible for activity conducted through their accounts unless otherwise required by applicable law.

3. Web Hosting and Managed Hosting

3.1 Hosting Services

Dyeware provides website hosting services according to the selected hosting package.

Hosting services may include:

• Website server hosting
• Website storage and bandwidth
• Domain and DNS configuration assistance
• SSL certificate support
• Server maintenance
• Technical monitoring
• Backup services, where included in the selected plan
• Related hosting support

3.2 Service Availability

Dyeware will make commercially reasonable efforts to maintain hosting availability and service performance.

However, uninterrupted service cannot be guaranteed. Hosting services may experience interruptions resulting from scheduled maintenance, hardware or software failures, network disruptions, cyberattacks, third-party infrastructure failures, or events outside Dyeware's reasonable control.

Any uptime commitments or service credits must be expressly stated in a separate written Service Level Agreement (SLA).

3.3 Backups and Data Protection

Backup services are provided only to the extent specified in the Customer's hosting plan or a separate written agreement.

Customers are encouraged to maintain independent backups of their websites, databases, files, and other important information.

3.4 Acceptable Use

Customers may not use Dyeware hosting services to:

• Distribute malware, viruses, or malicious software.
• Conduct phishing, fraud, or unauthorized activities.
• Host illegal content.
• Send unsolicited bulk email or spam.
• Violate intellectual property rights.
• Interfere with server operations or other customers.
• Attempt unauthorized access to systems or networks.
• Threaten the security, stability, or performance of the hosting environment.

Dyeware may restrict, suspend, or terminate services when reasonably necessary to address violations, security threats, abuse, or legal obligations.

3.5 Hosting Resource Limits

Hosting plans may include limitations on storage, bandwidth, processing resources, email accounts, databases, or other technical resources.

Customers who exceed applicable plan limits may be required to upgrade their service or purchase additional resources. Dyeware will communicate applicable restrictions and charges before implementing a paid upgrade whenever reasonably practicable.

3.6 Domains and Third-Party Services

Domain registrations, domain renewals, DNS providers, SSL certificates, email services, and other third-party services may be subject to separate terms and fees.

Unless expressly included in a written agreement, domain ownership and registration rights remain with the Customer.

4. Website Development and Custom Website Design

4.1 Project Scope

Website development and design projects will be based on an agreed project description, proposal, estimate, or statement of work.

Projects may include:

• Website design and layout
• Website development
• Responsive mobile design
• Website content placement
• Contact forms
• Navigation and page structure
• Third-party integrations
• Other specifically agreed features

Services not included in the agreed scope may require additional fees.

4.2 Project Deposits and Payments

Dyeware may require an initial deposit before beginning development.

Payment schedules, milestones, and final payment requirements will be established in the applicable proposal or written agreement.

Unless otherwise agreed, work may be paused if required payments are not received when due.

4.3 Customer Content and Approvals

Customers are responsible for supplying accurate text, images, logos, branding, and other materials required for their projects.

Customers must review submitted designs and provide approvals or requested corrections within a reasonable timeframe.

4.4 Revisions and Additional Work

The number of included design revisions, if any, will be identified in the project proposal.

Requests that substantially change the original scope, functionality, design direction, or project requirements may be treated as additional work and quoted separately.

4.5 Project Delivery and Ownership

Upon receipt of all applicable payments, the Customer will receive the ownership rights or licenses specified in the project agreement.

• Customer-provided content and materials remain the Customer's property.
• Custom website deliverables will be transferred according to the applicable project agreement.
• Dyeware retains ownership of its pre-existing software, tools, frameworks, reusable code, processes, and proprietary technology.
• Third-party software, fonts, images, plugins, and other licensed materials remain subject to their respective license agreements.

Dyeware may display completed projects in its portfolio unless the Customer and Dyeware agree otherwise in writing.

4.6 Website Maintenance

Website development does not automatically include ongoing website maintenance, updates, content changes, hosting, or technical support unless specifically included in the Customer's agreement.

5. Managed SEO and Answer Engine Optimization

5.1 Service Description

Dyeware provides managed SEO and AEO services intended to improve website visibility, content quality, technical search readiness, and discoverability across search engines and AI-powered search platforms.

Services may include:

• Website SEO audits
• Keyword and topic research
• On-page SEO improvements
• Metadata optimization
• Content recommendations
• Technical SEO improvements
• Structured data and schema implementation
• Local SEO assistance
• Answer Engine Optimization
• Search performance monitoring
• Reporting and recommendations

5.2 No Guarantee of Rankings or Results

Dyeware does not guarantee:

• Specific search engine rankings.
• Placement on the first page of search results.
• Inclusion in AI-generated answers.
• Inclusion in featured snippets.
• Specific website traffic levels.
• Specific leads, sales, or revenue.
• Any particular timeline for SEO improvements.

Search engines and AI platforms use proprietary algorithms that may change without notice. SEO and AEO results depend on factors outside Dyeware's control, including competition, website history, search engine policies, content quality, industry conditions, and third-party decisions.

5.3 Customer Cooperation

Customers agree to provide reasonable access to website administration tools, analytics platforms, search console accounts, and other resources necessary to perform agreed services.

5.4 Search Engine and AI Platform Changes

Dyeware is not responsible for ranking changes, indexing decisions, algorithm updates, search engine penalties resulting from pre-existing website conditions, or changes to third-party AI search platforms.

6. Managed Advertising Services

6.1 Service Description

Dyeware may provide advertising management services for third-party advertising platforms, including:

• Google Ads
• Microsoft Advertising
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Other agreed advertising platforms

Services may include campaign setup, campaign management, audience targeting, keyword selection, advertising optimization, reporting, and performance recommendations.

6.2 Advertising Management Fees

Managed advertising fees are separate from advertising platform spending unless expressly stated otherwise.

The Customer is responsible for funding the advertising budget required by the applicable platforms.

6.3 Advertising Results

Dyeware does not guarantee specific advertising results, including:

• Clicks or impressions
• Leads or conversions
• Sales or revenue
• Cost per click
• Cost per lead
• Return on advertising spend
• Advertising approval
• Campaign performance

6.4 Advertising Account Ownership

Unless otherwise agreed, advertising accounts should be maintained in the Customer's name whenever the advertising platform permits.

The Customer is responsible for platform charges, payment methods, advertising budgets, and compliance with applicable advertising platform policies.

6.5 Advertising Content and Approval

Customers are responsible for reviewing and approving advertising content, offers, pricing, claims, and promotional materials.

Dyeware may decline to publish or manage advertisements that appear unlawful, misleading, fraudulent, discriminatory, or inconsistent with advertising platform policies.

6.6 Third-Party Advertising Platforms

Dyeware is not responsible for advertising account suspensions, rejected advertisements, platform outages, policy changes, billing disputes, or other actions taken by third-party advertising providers.

7. Fees, Billing, and Payment

Service fees will be identified during the purchase process, in the applicable subscription plan, or in a written proposal.

Unless otherwise specified:

• Subscription services are billed monthly.
• Payments are due according to the applicable billing schedule.
• One-time development projects follow their agreed payment schedule.
• Additional work may be billed separately.
• Third-party fees and advertising expenses may be additional.

Customers authorize Dyeware or its designated payment processor to charge the payment method provided for applicable recurring subscription fees and authorized charges.

If a payment fails or becomes overdue, Dyeware may notify the Customer and request payment. Dyeware may suspend services for unpaid balances after reasonable notice, subject to applicable law and any separate written agreement.

8. Cancellation and Termination

Customers may cancel recurring subscriptions according to the cancellation procedures and notice requirements presented with their subscription or service agreement.

Unless otherwise specified:

• Cancellation prevents future subscription renewals.
• Fees already paid are generally non-refundable, except where required by law or expressly agreed otherwise.
• Services remain available through the paid subscription period unless suspended or terminated for another reason.
• One-time development deposits and completed project payments are subject to the applicable project agreement.

Dyeware may suspend or terminate services for material violations of these terms, nonpayment, unlawful activity, security threats, or other legitimate business or legal reasons.

9. Data, Privacy, and Security

Dyeware takes reasonable measures to protect the systems and information used in providing its services.

However, no internet-connected system, website, hosting environment, or electronic transmission can be guaranteed completely secure.

Customers are responsible for:

• Maintaining appropriate access controls.
• Protecting account credentials.
• Ensuring their own legal compliance.
• Obtaining required permissions and consents for personal information they collect.
• Maintaining appropriate data retention practices.
• Using secure methods to transfer sensitive information.

Dyeware's handling of personal information will be governed by its applicable Privacy Policy and any separate data processing agreement.

10. Third-Party Services and Software

Dyeware may use or integrate third-party platforms, hosting providers, software, plugins, APIs, analytics services, advertising networks, and other technology providers.

Third-party services are subject to their own terms, policies, availability, and pricing.

Dyeware is not responsible for changes, failures, outages, discontinued features, security incidents, or other actions attributable to independent third-party providers, except to the extent required by applicable law.

11. Intellectual Property

All Dyeware trademarks, logos, proprietary software, branding, documentation, and pre-existing technology remain the property of Dyeware or its respective licensors.

Customers may not copy, distribute, modify, reverse engineer, or commercially exploit Dyeware proprietary materials without written authorization.

Ownership and licensing of customer-specific website designs, code, content, and other project deliverables will be governed by the applicable project agreement.

Customers represent that they have the necessary rights to all materials supplied to Dyeware.

12. Limitation of Liability

To the maximum extent permitted by applicable law, Dyeware will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages, including lost profits, lost revenue, lost business opportunities, lost data, or business interruption.

To the maximum extent permitted by applicable law, Dyeware's total aggregate liability arising from a particular service will not exceed the amounts paid by the Customer to Dyeware for that service during the twelve (12) months immediately preceding the event giving rise to the claim.

These limitations do not apply where prohibited by law or to liability that cannot legally be excluded or limited.

13. Indemnification

To the extent permitted by applicable law, the Customer agrees to indemnify and hold harmless Dyeware, its owners, employees, contractors, and service providers from third-party claims, damages, liabilities, and reasonable legal expenses arising from:

• Customer-provided content or materials.
• Customer's unlawful use of Dyeware services.
• Customer's violation of another party's intellectual property rights.
• Customer's breach of these Terms of Service.
• Customer's violation of applicable laws or regulations.

This obligation does not apply to the extent a claim results from Dyeware's own conduct for which indemnification is prohibited by law.

14. Force Majeure

Dyeware will not be responsible for delays or failures caused by circumstances beyond its reasonable control, including natural disasters, severe weather, power outages, internet disruptions, labor disputes, government actions, war, terrorism, cyberattacks, or failures of third-party infrastructure.

15. Changes to Services and Terms

Dyeware reserves the right to modify, improve, discontinue, or update its services.

Dyeware may update these Terms of Service from time to time.

Material changes will be communicated through the website, email, or another reasonable method when appropriate.

Continued use of services after the effective date of updated terms constitutes acceptance to the extent permitted by applicable law.

16. Governing Law and Disputes

This Agreement will be governed by the laws of the State of Connecticut, without regard to its conflict-of-law principles, except where applicable law requires otherwise.

The parties agree to attempt to resolve disputes through good-faith discussions before pursuing formal legal remedies.

Any applicable court proceedings will be brought in a court with appropriate jurisdiction and venue, subject to mandatory consumer protection laws and other applicable legal requirements.

17. Severability

If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions will continue in effect to the fullest extent permitted by law.

18. Entire Agreement

These Terms of Service, together with applicable service descriptions, subscription details, proposals, statements of work, privacy policies, and other written agreements, constitute the agreement between Dyeware and the Customer regarding the services provided.

If a separate written service agreement conflicts with these general terms, the specific written service agreement will control for the subject matter of that conflict.

19. Contact Information

For questions regarding these Terms of Service, please contact: